The Shoebox Project Launches “Together, We Build Hope,” Its 2026 Holiday Campaign

The Shoebox Project for Women officially launches its 2026 holiday campaign, Together, We Build Hope, inviting communities across Canada to come together this season to support women experiencing or at risk of homelessness.

This year's tagline, One Shoebox. One community. One story of hope., reflects what The Shoebox Project has always believed: that meaningful change happens when people show up for each other. Every Shoebox packed, every donation made, and every volunteer hour given adds up to something bigger than any single gift, a season of hope built collectively, by community, for community.

Since 2011, The Shoebox Project has invited communities to fill and deliver gift-filled Shoeboxes: thoughtful collections of everyday essentials, small comforts, and a personal note of encouragement, for women in shelters and community agencies across the country. Local volunteer chapters and agency partners work together to make sure each Shoebox reaches a woman who needs it, in her own community. This year’s Together, We Build Hope campaign builds on that work, inviting donors, volunteers, and chapters to take part in whatever way fits them best.

There are many ways to take part this season: donate online, fill and drop off a Shoebox, host a Shoebox drive with a workplace, school, or community group, or volunteer with a local chapter. However someone chooses to give, every contribution helps build hope for a woman in their community.

“Every year, we see on the faces of our clients the joy that comes from receiving the shoeboxes and their contents. This initiative is one of the noblest expressions of solidarity with women who face the uncertainties of life. It is a veritable treasure chest of kindness, a breath of tenderness and a helping hand that says, ‘You are in my thoughts and I carry you in my heart,’” says La Maison, Toronto, ON, one of the many agency partners Shoeboxes reach across the country. To donate, host a Shoebox drive, or find a local chapter, visit shoeboxproject.ca. To donate directly, visit shoeboxproject.kindful.com.

To donate, host a Shoebox drive, or find a local chapter, visit shoeboxproject.ca. To donate directly, visit shoeboxproject.kindful.com.

“Two years ago, I met a woman working at a non-profit organization who had been homeless just a couple of years prior. She thanked me for a Shoebox she had received as a gift during that difficult time in her life, as it provided her with a moment of holiday joy. This exchange meant so much to me because it’s exactly what we hoped to accomplish when we started The Shoebox Project 10 years ago. The Shoebox Project started as a small idea, something that my family could do to help others. But it’s mission of connecting people to one another and bringing joy drew people in and led to the creation of a charity that provides gifts to women and girls in shelters — first across Canada, and now in other countries around the world. To this day, I still marvel about how such a simple idea grew into something I could never have dreamed of and one that has impacted so many in need.”

- Caroline Mulroney Lapham, Co-Founder

“Looking back after 10 years, I could have never dreamed of how the Shoebox Project would resonate around the world. The growth of our charity is due entirely to our incredible team of sponsors, coordinators and volunteers, without whom we would be exactly where we were in year one. When imagining Shoebox project ten years from now, I am torn. Ideally there would be no need for what we do. But until that day comes, we will be here, bringing a little bit of joy into the lives of those who deserve it most.”

- Jessica Mulroney, Co-Founder

"After our first year, I realized we had started something really special. We had reached out to a few friends and the response was overwhelming. It was still a small-scale operation but we were able to help people give love and necessities to women in need. There are so many women in shelters who have suffered immensely, and making someone feel loved and supported by their communities can have profound effects. I look forward to the next 10 years and expanding our mission!"

- Katy Mulroney, Co-Founder

“My fondest memory of us starting up The Shoebox Project is delivering boxes with my niece Thea directly to shelters. I loved the moments when we were all together, packing the boxes with our family & volunteers in Ben & Jessica’s garage. I also have always loved getting emails over the years from moms who enjoyed making these boxes with their children, and teaching them the importance of what they were doing. These notes & thoughts are special and show just how much love goes into each Shoebox. The grassroots nature of The Shoebox Project resonates with me most… How happy & special one of these boxes makes someone feel, perhaps when they need it most. Hopefully The Shoebox Project continues to grow without ever losing what makes it special. It’s global now, but it remains one person making an effort for someone they don’t know - Someone in need of the warmth and love that these Shoeboxes bring. We all know this is more important today than ever. The Shoebox Project is always top of mind. I enjoy connecting brands to the charity via our business Power of Privé, especially to raise funds and enhancing the profile of The Shoebox Project.”

- Vanessa Mulroney, Co-Founder