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October 27, 2025
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The Shoebox Project for Women is proud to announce the launch of its newest holiday campaign and public service announcement (PSA): Secure Her Tomorrow. This initiative shines a light on the urgent need for year-round support for women experiencing housing insecurity and financial instability across Canada.
At the heart of the campaign is a simple but powerful message: consistent support creates lasting change. Your donation helps women move beyond temporary relief toward a future filled with stability, dignity, and opportunity.
Canada’s housing crisis continues to worsen. Nearly 90% of families using emergency shelters are headed by women, leaving countless mothers and children without a safe place to call home. The Shoebox Project recognizes that the challenges these women face don’t end after the holidays—and the need for consistent support has never been greater.
Your continued generosity enables us to deliver programs, resources, and hope that help women rebuild their lives.
For more than a decade, The Shoebox Project has provided thoughtfully assembled care packages that offer comfort and dignity to women during difficult times. Secure Her Tomorrow builds on that legacy—expanding our focus to ensure that women have access to life-changing resources and workshops all year long.
This campaign is a call to action for individuals, businesses, and community partners who want to make a meaningful difference. By becoming a financial donor or contributing Shoeboxes to your local chapter, you help create a reliable foundation for women to move beyond survival and toward long-term success.
Together with our community agencies,we’re giving women a genuine opportunity for stability. Thanks to your continued generosity, The Shoebox Project provides essential care packages, wellness resources, and empowering workshops—reminding every woman that compassion and hope can shape a brighter future.
Our new PSA, Secure Her Tomorrow, shares inspiring personal stories from women who have faced housing insecurity and found strength and hope through the support of their communities and programs like The Shoebox Project.
By joining Secure Her Tomorrow as a donor, you’re providing:
Every donation—no matter the size—helps women across Canada take the next step toward a secure, stable future.
Be part of the movement to Secure Her Tomorrow. Together, we can ensure that women facing housing insecurity have the resources, support, and opportunities they need—not just today, but everyday.
“Two years ago, I met a woman working at a non-profit organization who had been homeless just a couple of years prior. She thanked me for a Shoebox she had received as a gift during that difficult time in her life, as it provided her with a moment of holiday joy. This exchange meant so much to me because it’s exactly what we hoped to accomplish when we started The Shoebox Project 10 years ago. The Shoebox Project started as a small idea, something that my family could do to help others. But it’s mission of connecting people to one another and bringing joy drew people in and led to the creation of a charity that provides gifts to women and girls in shelters — first across Canada, and now in other countries around the world. To this day, I still marvel about how such a simple idea grew into something I could never have dreamed of and one that has impacted so many in need.”
- Caroline Mulroney Lapham, Co-Founder
“Looking back after 10 years, I could have never dreamed of how the Shoebox Project would resonate around the world. The growth of our charity is due entirely to our incredible team of sponsors, coordinators and volunteers, without whom we would be exactly where we were in year one. When imagining Shoebox project ten years from now, I am torn. Ideally there would be no need for what we do. But until that day comes, we will be here, bringing a little bit of joy into the lives of those who deserve it most.”
- Jessica Mulroney, Co-Founder
"After our first year, I realized we had started something really special. We had reached out to a few friends and the response was overwhelming. It was still a small-scale operation but we were able to help people give love and necessities to women in need. There are so many women in shelters who have suffered immensely, and making someone feel loved and supported by their communities can have profound effects. I look forward to the next 10 years and expanding our mission!"
- Katy Mulroney, Co-Founder
“My fondest memory of us starting up The Shoebox Project is delivering boxes with my niece Thea directly to shelters. I loved the moments when we were all together, packing the boxes with our family & volunteers in Ben & Jessica’s garage. I also have always loved getting emails over the years from moms who enjoyed making these boxes with their children, and teaching them the importance of what they were doing. These notes & thoughts are special and show just how much love goes into each Shoebox. The grassroots nature of The Shoebox Project resonates with me most… How happy & special one of these boxes makes someone feel, perhaps when they need it most. Hopefully The Shoebox Project continues to grow without ever losing what makes it special. It’s global now, but it remains one person making an effort for someone they don’t know - Someone in need of the warmth and love that these Shoeboxes bring. We all know this is more important today than ever. The Shoebox Project is always top of mind. I enjoy connecting brands to the charity via our business Power of Privé, especially to raise funds and enhancing the profile of The Shoebox Project.”
- Vanessa Mulroney, Co-Founder
